Marketing Operations Specialist
Job Type: Full Time / Permanent
The Marketing Operations Specialist is an essential role in our fast paced Marketing team as you will optimize our email marketing programs and create scalable processes to engage and grow our community of educators. You will work closely with the demand generation teams within the Marketing organization, as well as with other cross-functional stakeholders, to drive efficient and accurate campaign execution.
What This Role Will Do: Manage end-to-end email campaign production and execution, including planning, list segmentation, set-up, testing, execution, reporting and optimization in Marketo. Lead the email production process and creation of all email campaigns in Marketo, ensuring flawless execution. Collaborate with cross-functional stakeholders, including from Marketing, Design, Customer Success and Sales, to create and deliver highly targeted marketing campaigns, emails, and retention programs. Monitor email timing, metrics, and audience segmentation to continuously provide recommendations to cross-functional stakeholders to drive highly targeted emails to the appropriate audiences. Devise new email strategies to improve overall channel performance, including creative optimization, AB testing, developing automated and triggered campaigns. Maintain an email calendar across teams so that all key stakeholders have a clear view of all customer and marketing communications. Leverage UTMs, landing pages, forms, and other tools to ensure marketing communication engagement is captured and quantified. Manage our email database and data processes to ensure good data hygiene within Marketo. Create scalable processes that ensure best practices in campaign setup, conversion, nurturing, and database management.
What You’ll Bring To The Role: 2+ years’ experience in email marketing campaign coordination/deployment, email best practices, customer segmentation, and database marketing. 2+ years hands-on experience with Marketo. Comfortable working with large data sets with the ability to query, modify, and join data from different sources. Strong ability to manage processes and ensure quality control. Passionate about process, automation and information systems. Proficient at analyzing results and creating and presenting reports in Google Slides, Google Sheets, Looker, or Excel. Project management experience working with cross functional teams. Thrive in a fast-paced changing environment. Well-organized, high attention to detail, deadline-oriented. Excellent written and verbal communication skills. Enjoys working with others as part of a team. Willingness to comply with the company’s vaccination policy. Marketo Certified Expert is a plus.