SEM PPC Manager

Location: East Pittsburgh, PA

Job Type: Full Time / Permanent

Candidate will perform daily account management of existing Google/Bing PPC accounts for the rushIMPRINT US and Canada websites. Candidate will rely on comprehensive data analysis to identify actionable customer insights and utilize them in the development and presentation of SEM strategies aimed at creating efficient, sustainable growth and retention while operating within budget goals.

Responsibilities:

  • Campaign Structure – MBR/Exact Match Types
  • Keyword Research
  • Budget/Bid management
  • Using Analytics to make effective, data-driven decisions
  • Ad Copy A/B Testing
  • Ad extensions
  • Call
  • Sitelinks
  • Callout
  • Price
  • Geo/Time of Day/Device ad/bid optimization
  • Search Query Reporting
  • Negative keyword discovery/long-tail MBR to Exact migration
  • Search & Display Remarketing
  • Audience management
  • Ad creative & testing
  • Bid modifiers
  • Content remarketing
  • Google Shopping
  • Bid management
  • Product selection
  • Maintain feed approval

Experience:

  • SEM: 2 years (Required)
  • Experienced PPC Account Manager with 2+ years managing accounts preferred
  • Google Ads
  • Bing Ads
  • Google Analytics
  • Excel
  • SEO/Content experience a plus:
    • Creating engaging content for target audience using targeted keywords
    • Knowledge of how Organic search works and how to optimize for it
      • Seeking a person who is passionate about using data to identify and solve problems
      • Self-motivated
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